Photography, Marketing, copywriting, design, and production
Examples of work:
Role: In-house creative, social media, blogs, and events
event photos: 2023 Moab JAMboree media event
product photos: JAM client - Oyster Coolers
social media examples
blog posts
content creator management for brands
JAM Client: OSPREY PACKS - 2021-2023
social media examples
social media copy and sourced UGC samples
highlights
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guide and support marketing efforts to embody brand values and sales goals
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implement ethical social media and community management such as inclusive copywriting, PR crisis management, and enforce a zero-tolerance policy for harmful behavior targeting featured people and communities
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guide the brand through the ever-changing landscape of social media with collaboratively built strategy upgrades
JAM program: THRU HIKE SYNDICATE - 2021-present
social media examples
highlights
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manage brand relations and program contracts
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sponsoring brands past and present include Osprey Packs, Nemo Equipment, Sawyer Products, Darn Tough Vermont, Leki Poles, Peak Refuel, Ledlenser, Arcteryx, Vasque Footwear, Biolite, Kahtoola, Mountain House, Lifestraw, and Snow Peak
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manage ambassador applications and communications
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manage social media posting and curation of ambassador assets